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JUNKSTAR
OMEGA
SEO
Google FastSearch: why AI Overviews feel weird, and what it means for your SEO
Somewhere between my 6am swim sets and stalling a Cessna over the Essex coastline, I have been reading court documents. Buried in the rubble of the US antitrust case against Google is a quiet admission that explains why AI Overviews often feel like a slightly drunk version of search. That admission has a name: FastSearch. FastSearch is not a new product, not a mode you can toggle, not a shiny API. It's a system that sits behind the scenes, feeding Gemini just enough of the we
JC Connington
Nov 187 min read
JC Connington speaking at Madtech Summit 2023
The annual Madtech summit is happening this week and I will be hosting the Fireside Chat panel, talking about SEO (search engine optimisation) and how SEO strategies are impacted during an economic downturn... The Intrigue Summit unites an assortment of accomplished marketing and advertising professionals in a single location for an engaging and dynamic event. The sessions provided are meticulously designed to foster interaction and foster lively debates among attendees and s
JC Connington
Jun 27, 20231 min read
How to use non-branded content and optimise it
JC Connington Non branded traffic How do I integrate non-branded content on my website? Non-branded search queries tend to command high monthly search volumes (MSV) compared to branded queries. Non-branded queries match up 'better' with users needs. Think about this. Someone might want to make a will, or donate some money to a good cause. But they don't necessarily know what good causes are 'out there'. They need guidance. And context. So they make a search like 'best chariti
JC Connington
Nov 1, 20224 min read
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