SEO and Covid19 - how has the pandemic impacted on search engines and content?

JC Connington who heads up SEO for PMI in the UK joined us to discuss the impact that the COVID-19 pandemic has had on SEO.

LISTEN TO THE PODCAST HERE: https://www.impression.co.uk/resources/podcasts/rankup-14-knowledge-panel-covid-seo/

This podcast was from 2021. JC has worked for many global in-house brands, from CASIO to Cancer Research UK, the UK’s largest charity and now is helping PMI optimise their content and provide search engine support to help them achieve their goal of going smoke-free in a few years time. He has overseen countless different SEO initiatives as varied as event visibility, ecommerce SEO, medical content and more. As such, he’s one of the best people to talk to about the impact that COVID-19 is having across the SEO industry, sharing insights from the challenges that he has come up against since March. We discuss:

• How COVID is changing search results & Google’s influence over what is shown.

• Changes in search intent & user behaviour.

• Changes in the SERP features that users see.

• Ways to respond to the pandemic and how to be reactive during a difficult time.

• Integrating SEO with the goals of the wider company at a time when many departments are struggling.

• Core Web Vitals — see Edd’s recent study for global publications.

To keep up with JC, find him on Twitter at BigHouseBurning or on his website — www.jcconnington.co.uk Courtesy of IMPRESSION AGENCY RANK UP PODCAST: https://www.impression.co.uk/resources/podcasts/rankup-14-knowledge-panel-covid-seo/